# B2B Integrated Marketing Specialist

Hiring organization: [Ibotta](https://career.thegoodapps.co/organizations/ibotta)

Canonical page: https://career.thegoodapps.co/jobs/2b5a9d20-4883-4ec0-8b01-9cdf565c6e6f

Listed on Ibotta's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Mid
- Location: Denver, CO
- Remote: yes
- Salary: 72000 – 81000 USD per year

## Summary

This role leads full-funnel B2B marketing campaigns for a performance marketing platform, balancing paid media spending with content strategy and Account-Based Marketing to drive qualified pipeline. It suits someone comfortable juggling budget optimization, campaign creative execution, and cross-functional collaboration with sales and revenue teams.

_Our summary, not Ibotta's wording._

## Skills named

A/B Testing, Account-Based Marketing, Demandbase, Google Ads, HubSpot, Meta Ads Manager, Paid media, Salesforce

## Required

- 3-5 years B2B marketing, demand generation, or digital marketing experience
- Hands-on management of paid media campaigns including budget, targeting, bid optimization, and A/B testing
- Proficiency with HubSpot and Salesforce
- Understanding of UTM tracking and attribution measurement
- Experience building campaigns mapped to MQL and pipeline targets aligned to ICP segments
- Ability to translate cross-channel performance data into actionable insights
- Strong partnership skills with Sales, Revenue Ops, and Creative teams
- Strong writing and content skills for social, email, articles, and landing pages
- Currently authorized to work full-time in the United States

## Nice to have

- Experience evaluating, piloting, or building AI tooling for marketing workflows
- Experience supporting marketing for major industry conferences across multiple channels

Apply on Ibotta's site: https://jobs.ashbyhq.com/ibotta/2a32b890-64ca-4a11-857b-09117dcc37d9/application