# Product Marketing Manager II

Hiring organization: [impact.com](https://career.thegoodapps.co/organizations/impact-com)

Canonical page: https://career.thegoodapps.co/jobs/2aeea5cf-5edd-420d-9908-ebd2f246d350

Listed on impact.com's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Mid
- Location: New York, NY
- Salary: 110000 – 130000 USD per year

## Summary

This role shapes the go-to-market strategy and messaging for impact.com's partnership marketing products, owning positioning for a product area and driving launches and adoption across the customer journey. It suits someone with 4–6 years of product marketing experience who has independently developed positioning and GTM strategy, ideally with background in AI products, creator platforms, or B2B SaaS.

_Our summary, not impact.com's wording._

## Skills named

Competitive Analysis, Go-to-Market Strategy, Pricing Strategy, Product Marketing

## Required

- Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)
- 4–6 years of product marketing experience with at least 2 years owning positioning and go-to-market strategy independently
- Proven ability to translate complex technical concepts into accessible messaging for B2B audiences
- Experience leading end-to-end product launches across cross-functional teams
- Strong research and analytical skills including designing VoC studies and interpreting win/loss data
- Ability to develop clear, differentiated messaging that connects product capabilities to customer value
- Demonstrated ability to influence stakeholders and drive alignment without direct authority
- Excellent written and verbal communication skills adapted for different audiences

## Nice to have

- Experience in B2B SaaS or enterprise software product marketing
- Experience with Claude skills and agents
- Familiarity with pricing and packaging strategy in multi-product or multi-SKU environments
- Experience supporting or contributing to analyst relations (Gartner, Forrester)
- Exposure to building or improving GTM frameworks and processes from the ground up
- Experience working across multiple product lines or buying centers simultaneously

Apply on impact.com's site: https://job-boards.greenhouse.io/impact/jobs/8562225002