# Senior Product Marketing Manager, Platform Strategy

Hiring organization: [Ibotta](https://career.thegoodapps.co/organizations/ibotta)

Canonical page: https://career.thegoodapps.co/jobs/28495099-985a-4da1-9dd7-6d6ce40c30a5

Listed on Ibotta's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Senior
- Location: Denver, CO
- Remote: yes
- Salary: 140000 – 160000 USD per year

## Summary

This role owns the commercial narrative for Ibotta's performance network, positioning the company as it transitions from a consumer app to a B2B platform serving brands, retailers, and publishers. It suits someone with deep experience building platform-level stories in complex ecosystems who can distill technical capabilities into compelling narratives for enterprise executives.

_Our summary, not Ibotta's wording._

## Skills named

Competitive Intelligence

## Required

- 8+ years in product marketing, brand strategy, or commercial strategy
- Experience in retail media, adtech, commerce media, or performance marketing
- Proven success building company or platform narratives
- Exceptional writing ability with demonstrated experience influencing executives and enterprise customers
- Bachelor's degree or equivalent experience
- Currently authorized to work full-time in the United States

## Nice to have

- Experience with networks, marketplaces, or platform businesses
- Deep familiarity with enterprise CPG marketing organizations
- Experience repositioning products or defining emerging categories
- Experience building scalable messaging governance and commercial enablement systems
- Experience with technical platform and data capabilities translation

Apply on Ibotta's site: https://jobs.ashbyhq.com/ibotta/9ca0e280-f79a-4677-bb6c-52730e4432af/application