# Senior General Trade Channel Executive

Hiring organization: [Unilever](https://career.thegoodapps.co/organizations/unilever)

Canonical page: https://career.thegoodapps.co/jobs/27e30291-5290-4d39-a1f7-45430d17f72f

Listed on Unilever's own careers site. Applications go to them directly.

- Seniority: Senior
- Location: Vientiane, Laos

## Summary

Lead retail execution and merchandising strategy for a major FMCG company across general trade channels in Laos, managing store standards, point-of-sale materials, and distributor partnerships to ensure brand visibility and commercial targets are met. Suited to someone with FMCG sales or trade marketing experience who enjoys field-based work and can coach teams on operational excellence.

_Our summary, not Unilever's wording._

## Skills named

Microsoft Excel, Microsoft PowerPoint

## Required

- Bachelor's degree in Business Administration, Marketing, Sales, Management, or related field
- 2-6 years of experience in Sales Operations, Trade Marketing, Channel Development, or Commercial Execution in FMCG
- Understanding of General Trade operations and Perfect Store concepts
- Experience managing POSM deployment and merchandising programs
- Analytical skills with KPI and audit experience
- Ability to manage multiple stakeholders including distributors and agencies
- Strong communication and presentation skills
- Work independently in fast-paced environments
- Proficiency in Microsoft Excel and PowerPoint
- Willingness to travel extensively for market visits and audits

## Nice to have

- Experience in multinational FMCG organizations
- Background in commercial excellence or sales capability development
- Experience managing third-party merchandising agencies and field execution teams

Apply on Unilever's site: https://unilever.wd3.myworkdayjobs.com/en-US/Unilever_Experienced_Professionals/job/Vientiane-Laos/Senior-General-Trade-Channel-Executive_R-1186434