# Senior Lifecycle Marketing Manager

Hiring organization: [Patreon](https://career.thegoodapps.co/organizations/patreon)

Canonical page: https://career.thegoodapps.co/jobs/26ded38f-7c99-47db-a25d-43a5db61549a

Listed on Patreon's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Senior
- Location: New York, NY
- Remote: yes
- Salary: 197000 – 295500 USD per year

## Summary

This role leads the complete lifecycle marketing strategy and execution for both creators and fans on Patreon's platform, owning everything from journey design and audience segmentation to marketing technology infrastructure and measurement systems. It suits someone who has built and operated sophisticated lifecycle programs at scale and can move seamlessly between strategic vision-setting and hands-on campaign execution in tools like Braze.

_Our summary, not Patreon's wording._

## Skills named

A/B Testing, Braze, Customer Segmentation, Email Marketing, Journey Mapping, SQL

## Required

- 8+ years in lifecycle, CRM, retention, growth, or related field
- Proven experience owning and building lifecycle programs at meaningful scale
- Hands-on proficiency with Braze including canvases, triggers, personalization, and experimentation
- Ability to partner credibly with Engineering and Data teams on technical architecture
- Strong independent judgment on prioritization, audience risk, and launch readiness
- Experience serving two-sided or multi-audience ecosystems

## Nice to have

- SQL proficiency
- Experience with Iterable or platform migrations
- Background at a creator platform, marketplace, subscription, media, or community business
- Demonstrated expertise with audience and data quality frameworks
- Experience building marketing technology roadmaps and managing vendor relationships

Apply on Patreon's site: https://jobs.ashbyhq.com/patreon/ba65484c-c099-4d17-8101-81f2f681f997/application