# Sr. Manager CRM

Hiring organization: [Samsung Semiconductor](https://career.thegoodapps.co/organizations/samsung-semiconductor)

Canonical page: https://career.thegoodapps.co/jobs/23353820-c734-474f-ab9f-dc7243556448

Listed on Samsung Semiconductor's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Senior
- Location: Plano, TX

## Summary

This Senior Manager leads customer relationship management strategy and lifecycle marketing programs at Samsung's U.S. subsidiary, overseeing email, SMS, and loyalty initiatives across an omnichannel customer journey. The role suits marketing leaders with deep CRM platform expertise who can drive customer acquisition and retention through data-driven personalization and cross-functional collaboration.

_Our summary, not Samsung Semiconductor's wording._

## Skills named

AI Personalization, Customer Segmentation, Data Analysis, Email Marketing, Marketing Automation

## Required

- Bachelor's degree
- 8+ years of CRM, Lifecycle Marketing, Digital Marketing, or Customer Engagement experience
- CRM strategy and execution experience across email, SMS, loyalty, and personalization
- CRM platform and marketing automation expertise
- Customer segmentation and omnichannel marketing experience
- Cross-functional project leadership experience
- Ability to translate data into business strategy
- Project management skills
- Business planning and forecasting experience

## Nice to have

- MBA or related graduate degree
- Experience partnering with Analytics, Product, Technology, and Retail organizations
- Experience managing marketing agencies

Apply on Samsung Semiconductor's site: https://sec.wd3.myworkdayjobs.com/en-US/Samsung_Careers/job/6625-Excellence-Way-Plano-TX-USA/Sr-Manager-CRM_R119122