# Director, US Omnichannel/Digital Engagement

Hiring organization: [Biogen](https://career.thegoodapps.co/organizations/biogen)

Canonical page: https://career.thegoodapps.co/jobs/1a79e32d-4679-44cd-a94b-1f799a78e90e

Listed on Biogen's own careers site. Applications go to them directly.

- Seniority: Director
- Location: Cambridge, MA
- Salary: 199000 – 274000 USD per year

## Summary

This role leads omnichannel and digital strategy for pharmaceutical brand launches at Biogen, translating business objectives into AI-powered customer journeys across healthcare provider and patient channels. It suits experienced digital strategists in pharma who can balance strategic vision with operational execution and partner effectively across cross-functional teams.

_Our summary, not Biogen's wording._

## Skills named

Customer Journey Mapping, Digital Marketing, Experience Design, Marketing Automation

## Required

- 10+ years in omnichannel/digital engagement within pharmaceutical or biotech
- Proven experience leading brand launch strategies using decision engines
- End-to-end ownership of omnichannel campaign planning, execution, and performance
- Understanding of AI-driven next-best-action frameworks and personalization engines
- Ability to translate brand strategy into customer experiences across HCP and patient segments
- Experience translating strategies into business requirements for operations and IT teams
- Cross-functional collaboration across media, operations, analytics, IT, regulatory, and field teams
- Customer journey mapping and experience design expertise
- Analytics-driven optimization and interpretation of performance data

## Nice to have

- MBA
- Experience with specific MarTech ecosystems
- Knowledge of emerging patient/HCP engagement channels
- Familiarity with healthcare privacy and regulatory requirements

Apply on Biogen's site: https://biibhr.wd3.myworkdayjobs.com/en-US/external/job/Cambridge-MA/Director--US-Omnichannel-Digital-Engagement_REQ23414