# Lifecycle Marketing Manager

Hiring organization: [Filson](https://career.thegoodapps.co/organizations/filson)

Canonical page: https://career.thegoodapps.co/jobs/18903d45-9e93-4043-a74b-ecf6ff7a3d1d

Listed on Filson's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Mid
- Location: Seattle, WA
- Salary: 90000 – 110000 USD per year

## Summary

This role owns the full lifecycle of Filson's email and SMS marketing programs, building and optimizing customer journeys in Klaviyo to drive engagement, retention, and revenue. It suits someone who balances strategic campaign planning with hands-on execution, thrives in a collaborative cross-functional setting, and wants to prove their impact through data-driven marketing.

_Our summary, not Filson's wording._

## Skills named

A/B Testing, Customer Segmentation, Email Marketing, Google Analytics, Klaviyo, Marketing Automation, Microsoft Excel, PowerPoint

## Required

- 5-8 years of progressive marketing experience
- Significant hands-on ownership of email and SMS lifecycle marketing programs
- CRM platform management experience, preferably Klaviyo
- Bachelor's degree in Marketing, Business, Communications, or related field or equivalent professional experience
- Build and optimize lifecycle marketing campaigns and automated customer journeys
- CRM best practices and customer lifecycle marketing knowledge
- Email deliverability and audience segmentation expertise
- Cross-functional communication and project management skills

## Nice to have

- Retail, e-commerce, consumer products, or DTC business experience
- Google Analytics, reporting dashboards, or business intelligence tools
- Experience with comparable email service providers (ESPs) besides Klaviyo

Apply on Filson's site: https://job-boards.greenhouse.io/filson/jobs/8635706002