# Sr. Lead, Category Marketing - Golf

Hiring organization: [Under Armour](https://career.thegoodapps.co/organizations/under-armour)

Canonical page: https://career.thegoodapps.co/jobs/0cf35987-2ead-43e7-8a35-1b80c5e65e27

Listed on Under Armour's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Senior
- Location: Baltimore, MD
- Salary: 140000 – 180000 USD per year

## Summary

This role leads marketing strategy and storytelling for Under Armour's Golf category, balancing men's and women's franchises while translating athlete insights and product innovation into global go-to-market campaigns. It suits an experienced marketer with deep golf industry knowledge who can drive cross-functional alignment across regions and translate performance products into compelling narratives.

_Our summary, not Under Armour's wording._

## Skills named

Global Marketing, Product Marketing

## Required

- 6-8+ years of progressive category, brand, or product marketing experience in global consumer, sport, or lifestyle brands
- Ability to translate athlete and consumer insights into clear category and franchise storytelling
- Experience leading complex global marketing strategies and driving alignment across regions and functions
- Deep passion for golf including understanding of performance, style, and athlete needs
- Global business mindset with understanding of regional consumer nuance and channel dynamics
- Track record of influencing senior leaders through clear point of view and strong storytelling
- Apparel and footwear product fluency
- Strong organizational, communication, and leadership skills
- Willingness and ability to travel regularly
- Residence within commuting distance of Baltimore office

## Nice to have

- Background in the Golf industry
- Golf-specific product knowledge

Apply on Under Armour's site: https://careers.underarmour.com/job/Baltimore-Sr_-Lead%2C-Category-Marketing-Golf-MD-21230/1398016600/