# Head of Paid Social, Insurance

Hiring organization: [Launch Potato](https://career.thegoodapps.co/organizations/launch-potato)

Canonical page: https://career.thegoodapps.co/jobs/0c7bf809-7272-4a86-8d64-3c8aa4afed82

Listed on Launch Potato's own careers site. Applications go to them directly.

- Seniority: Senior
- Location: Anywhere (remote)
- Remote: yes

## Summary

This role leads Meta and TikTok paid social campaigns for auto insurance at scale, with direct responsibility for margin and growth. It suits someone with years of hands-on performance marketing experience in regulated verticals who thrives on solving hard problems—creative fatigue, attribution noise, compliance constraints—rather than maintaining existing playbooks.

_Our summary, not Launch Potato's wording._

## Skills named

Looker, Meta Ads Manager

## Required

- Four or more years in hands-on paid social buying with direct margin accountability
- Deep expertise in Meta campaign structure, bidding, budgeting, and audience testing
- Real TikTok scale experience with allowlisting and vertical restrictions
- Direct accountability for CPA, ROAS, or contribution margin on $250k+ monthly spend
- Experience in compliance-heavy verticals such as insurance, lending, credit, or health
- Fluency with tracking, pixel setup, server-side conversion events, and attribution diagnosis

## Nice to have

- Auto insurance or regulated leadgen domain experience
- Advertorial or direct-response landing page funnel and CRO experience
- Working knowledge of AI creative generation tools
- Familiarity with Looker

Apply on Launch Potato's site: https://launchpotato.com/careers-list?gh_jid=6161165004