# Director of Product Marketing

Hiring organization: [Help Scout](https://career.thegoodapps.co/organizations/help-scout)

Canonical page: https://career.thegoodapps.co/jobs/0bddfda5-5419-445b-87f5-3820880c65ef

Listed on Help Scout's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Director
- Location: United States
- Remote: yes
- Salary: 198000 – 218000 USD per year

## Summary

You'd set product marketing strategy and lead a small team at Help Scout, owning how the company positions its AI-powered customer service platform to prospects, customers, and the industry. This suits someone with deep B2B SaaS experience who can craft compelling narratives, manage people, and navigate the challenge of marketing AI credibly in a fast-moving market.

_Our summary, not Help Scout's wording._

## Skills named

Competitive Analysis, Sales Enablement

## Required

- Significant product marketing experience in B2B SaaS or AI platforms with strategy ownership
- Expert-level knowledge of positioning, messaging, buyer personas, sales enablement, and launches
- Prior people management experience with coaching and development skills
- Credible point of view on positioning AI-powered products
- Daily use of AI tools with documented examples of impact on speed, quality, or scale
- Strong narrative writing ability for complex products

## Nice to have

- Direct experience marketing AI features or products

Apply on Help Scout's site: https://jobs.ashbyhq.com/helpscout/cf7ba0b2-6076-4145-81fc-d851c4469880/application