# Senior Manager, Marketing Intelligence

Hiring organization: [The Knot](https://career.thegoodapps.co/organizations/the-knot)

Canonical page: https://career.thegoodapps.co/jobs/0a76df98-0c9f-4505-b27e-f6600dd1c3b3

Listed on The Knot's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Senior
- Location: Remote - United States
- Remote: yes
- Salary: 122000 – 186600 USD per year

## Summary

This role leads marketing performance analytics and forecasting for a global wedding planning platform, influencing $40M+ in media spend decisions. It's ideal for an analytically-minded strategist who can synthesize complex data into executive narratives and guide investment decisions across acquisition channels.

_Our summary, not The Knot's wording._

## Skills named

App Store Optimization, Business Intelligence, Customer Relationship Management (CRM), Forecasting, Marketing Analytics, Paid media, SEO

## Required

- 6–8 years of marketing analytics, forecasting, strategy, business intelligence, FP&A, or related experience
- Deep expertise in acquisition channel performance measurement across Paid Media, SEO, CRM, and app growth
- Ability to synthesize complex cross-functional inputs into clear, decision-ready executive insights
- Proactive identification of performance risks and data integrity issues
- Experience influencing investment decisions and strategic planning at scale across multi-market or global environments
- Strong cross-functional leadership and stakeholder alignment skills
- Exceptional communication, judgment, and organizational rigor in fast-moving, high-visibility environments

## Nice to have

- Experience monitoring competitive dynamics and emerging acquisition trends including AI-driven traffic shifts
- AI fluency and ability to use AI tools thoughtfully in marketing analytics work

Apply on The Knot's site: https://job-boards.greenhouse.io/theknotworldwide/jobs/5366929008