# Sr. Manager, Consumer Insights

Hiring organization: [Tory Burch](https://career.thegoodapps.co/organizations/tory-burch)

Canonical page: https://career.thegoodapps.co/jobs/082694cc-629a-4727-a97b-755c2f0fbb51

Listed on Tory Burch's own careers site. Applications go to them directly.

- Seniority: Senior
- Location: New York, NY
- Salary: 135000 – 170000 USD per year

## Summary

This senior role leads consumer research strategy for a luxury fashion brand, combining primary research methods with analysis of social, behavioral, and customer feedback data to shape product and marketing decisions. It suits researchers with 6+ years designing studies across qualitative and quantitative approaches, strong storytelling ability, and experience managing research budgets and vendor relationships.

_Our summary, not Tory Burch's wording._

## Skills named

Customer Relationship Management (CRM), Data Analysis, Qualitative Research, Quantitative Research, Survey Design

## Required

- 6+ years consumer or market insights experience
- Hands-on experience designing and moderating focus groups, interviews, and surveys
- Experience synthesizing first-party data sources including social listening, voice of customer, and behavioral/digital analytics
- Track record owning a research agenda, budget, vendors, and tools
- Ability to design research and create engaging stimulus materials
- Data-driven mindset with sound business judgment
- Strong storytelling ability to influence senior leadership

## Nice to have

- Experience with competitive intelligence and syndicated research
- Familiarity with always-on insights infrastructure like trackers and dashboards

Apply on Tory Burch's site: https://toryburch.wd1.myworkdayjobs.com/en-US/toryburchcareers/job/New-York-NY/Sr-Manager--Consumer-Insights_R0028007