# Director, Consumer Communications

Hiring organization: [Rakuten.com](https://career.thegoodapps.co/organizations/rakuten-com)

Canonical page: https://career.thegoodapps.co/jobs/07b76511-2186-4788-a4e5-9f7e803ea27a

Listed on Rakuten.com's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Director
- Salary: 113157 – 211032 USD per year

## Summary

Lead global consumer communications strategy for Rakuten across multiple markets, crafting brand narratives and managing PR agencies to drive awareness and customer acquisition. This role suits experienced communications professionals comfortable leading in fast-paced environments while balancing strategic vision with hands-on execution.

_Our summary, not Rakuten.com's wording._

## Skills named

Content Writing, Media Relations

## Required

- Lead global communications programs across multiple regions
- Manage external PR agencies and hold them accountable to performance metrics
- Develop and execute cohesive consumer communications strategy
- Create newsworthy ideas and secure impactful media coverage
- Measure and optimize communications performance using defined KPIs
- Partner with cross-functional teams including marketing, growth, and partnerships
- 10–15 years of relevant communications experience

## Nice to have

- Background in both agency and in-house roles at high-growth companies
- Experience in fashion, retail, ecommerce, or consumer technology
- Familiarity with sports and entertainment partnerships

Apply on Rakuten.com's site: https://rakuten.wd1.myworkdayjobs.com/en-US/RakutenRewards/job/San-Francisco-California/Director--Consumer-Communications_1032717