# PLG Growth Marketing Manager

Hiring organization: [Branch](https://career.thegoodapps.co/organizations/branch)

Canonical page: https://career.thegoodapps.co/jobs/06db43ca-aaef-4439-bfc1-4a4bc85732f0

Listed on Branch's own careers site. Applications go to them directly.

- Seniority: Mid
- Location: New York, NY
- Salary: 135000 – 175000 USD per year

## Summary

A growth marketing leader who will own Branch's self-serve funnel from signup through paid conversion, running experimentation, paid acquisition, and organic growth programs to build a repeatable PLG revenue engine. This role suits an analytically rigorous marketer with hands-on SaaS growth experience and a strong bias toward shipping experiments quickly.

_Our summary, not Branch's wording._

## Skills named

A/B Testing, Amplitude, Google Ads, LinkedIn Ads, Mixpanel, Product Analytics, SEO

## Required

- 5+ years of hands-on growth marketing experience in B2B SaaS or product-led environments
- Track record of improving signup, activation, and free-to-paid conversion metrics through experimentation
- Strong A/B test design and statistical analysis skills
- Hands-on experience running paid acquisition with accountability for CAC and ROAS
- Working knowledge of organic growth, SEO, and AI/answer-engine search
- Daily fluency with AI tools for scaling content, personalization, and analysis
- Proficiency with product analytics tools like Amplitude, Mixpanel, or similar
- Experience collaborating cross-functionally with Product, Engineering, and Data
- Understanding of PLG metrics and motions including activation rate, time-to-value, and free-to-paid conversion
- Strong written communication and ability to translate data into business narratives
- Bias for action and shipping experiments quickly

Apply on Branch's site: https://branch.io/careers/apply/?gh_jid=8054170