# Sr. Paid Search Specialist (Remote)

Hiring organization: [Rula](https://career.thegoodapps.co/organizations/rula)

Canonical page: https://career.thegoodapps.co/jobs/058755f6-edf3-4d36-891f-cd8e71ca9d47

Listed on Rula's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Senior
- Location: Remote - United States
- Remote: yes
- Salary: 108000 – 125400 USD per year

## Summary

This role oversees paid search campaigns for a mental health platform, optimizing for patient acquisition and lifetime value across therapy and psychiatry services. It suits someone with deep performance marketing expertise who wants meaningful impact alongside technical sophistication in a remote-first environment.

_Our summary, not Rula's wording._

## Skills named

Google Ads, Looker

## Required

- 4+ years hands-on paid search at $20M+ annual spend scale
- Deep expertise in value-based bidding strategies including tROAS and Smart Bidding value rules
- Strong command of Google Ads and Microsoft/Bing Ads campaign management
- Fluency with LTV-based performance frameworks
- Proficiency with Looker or comparable BI tools
- Strong analytical foundation

## Nice to have

- Healthcare or health-tech industry experience where customer LTV drives growth
- Multi-service line or multi-brand paid search program management
- Experience with feed-based or audience-driven value signals like customer match and predicted LTV segments
- Exposure to media mix modeling or incrementality testing
- Familiarity with first-party data activation and audience segmentation strategies

Apply on Rula's site: https://jobs.ashbyhq.com/rula/6e3f93c0-d1ad-4129-ab76-6362d7e14d69/application