# Director, GTM Strategy — Multi-Platform Initiatives & Market Scale

Hiring organization: [iHeartMedia](https://career.thegoodapps.co/organizations/iheartmedia)

Canonical page: https://career.thegoodapps.co/jobs/04a7457c-7ca1-4ca0-be1c-159908eec63d

Listed on iHeartMedia's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Director
- Location: New York, NY
- Salary: 104000 – 130000 USD per year

## Summary

This role leads the strategy to transform iHeartMedia's national advertising partnerships and multi-platform programs into scalable, market-ready offerings that local sales teams can activate across the country. You'll build frameworks and playbooks that help sellers at all investment levels understand what to pitch and how, while monitoring performance and optimizing revenue impact across markets.

_Our summary, not iHeartMedia's wording._

## Skills named

Product Marketing, Sales Strategy

## Required

- 8+ years in GTM strategy, sales strategy, commercial operations, or product marketing
- Proven experience scaling multi-market or national-to-local initiatives
- Strong understanding of how local and national sales teams operate differently
- Experience working cross-functionally with programming, sales, and marketing teams
- Ability to simplify complex ideas into repeatable frameworks
- Ability to work independently with minimal guidance
- Experience in team and project management
- Ability to recognize and mitigate risk

## Nice to have

- Media, audio, or entertainment experience

Apply on iHeartMedia's site: https://iheartmedia.wd5.myworkdayjobs.com/en-US/External_iHM/job/New-York-NY-55th-St/Director--GTM-Strategy---Multi-Platform-Initiatives---Market-Scale_Req38472