# Performance Marketing Manager

Hiring organization: [Talkspace](https://career.thegoodapps.co/organizations/talkspace)

Canonical page: https://career.thegoodapps.co/jobs/037c2eb0-46e5-4edc-960c-ec805775d341

Listed on Talkspace's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Mid
- Location: New York, NY
- Remote: yes
- Salary: 115000 – 140000 USD per year

## Summary

This role manages paid social and programmatic advertising campaigns to drive customer acquisition for a telehealth mental health platform. It's suited to someone with 5+ years of performance marketing experience who loves data analysis, creative optimization, and channel strategy across platforms like Meta, TikTok, and programmatic display.

_Our summary, not Talkspace's wording._

## Skills named

Google Ads, Looker, Meta Ads Manager, Mixpanel, Reddit, Snapchat, Tableau, TikTok

## Required

- 5+ years performance marketing or paid media experience
- Hands-on Paid Social campaign management, especially Meta
- Experience managing meaningful media budgets
- Strong analytical and diagnostic skills
- Audience and creative testing strategy development
- Understanding of media performance, creative, and conversion relationship
- Analytics and reporting tools proficiency
- Digital attribution knowledge
- Project management and organizational skills

## Nice to have

- Google Ads / Paid Search experience
- Google Local advertising experience
- Incrementality testing or brand lift study experience
- YouTube, audio, or emerging digital media experience
- Healthcare, consumer tech, subscription, or marketplace experience
- Privacy-conscious or regulated marketing environment experience

Apply on Talkspace's site: https://www.talkspace.com/careers/job?gh_jid=6150538004