# Senior Segment Product Marketing Manager (Public Sector)

Hiring organization: [Geotab](https://career.thegoodapps.co/organizations/geotab)

Canonical page: https://career.thegoodapps.co/jobs/02e151b3-9d43-42ff-a808-b09dcb0ccc45

Listed on Geotab's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Senior
- Location: Remote - US
- Remote: yes

## Summary

A senior marketing strategist will develop and execute go-to-market strategies for Geotab's public sector business segments, managing research, messaging, content, and sales enablement with deep expertise in government procurement and compliance requirements. This role suits an experienced B2B marketer comfortable with cross-functional leadership, segment strategy, and translating complex regulatory landscapes into compelling value propositions for government and municipal buyers.

_Our summary, not Geotab's wording._

## Skills named

Competitive Intelligence, Content Marketing, Market Research, Sales Enablement

## Required

- 8+ years of marketing strategy experience in B2B SaaS or technology
- 3+ years of vertical or segment-specific B2B marketing
- Bachelor's degree in Marketing, Communications, Business, or related field or equivalent work experience
- Ability to conduct and synthesize segment research and translate into actionable strategy
- Strong storytelling and analytical skills with data interpretation capabilities
- Experience developing value propositions and operationalizing through messaging frameworks
- Outstanding cross-functional collaboration and communication skills
- Project management and problem-solving skills

## Nice to have

- MBA
- Experience in telematics, fleet management, or connected vehicle technology
- Familiarity with government buying cycles and procurement processes

Apply on Geotab's site: https://job-boards.greenhouse.io/geotab/jobs/5395825008